A new vision for performance nutrition

With FOULPLAY we drew inspiration from the mindset of competitive sport, where the difference between good and great comes down to marginal gains.

Created with Home of Football and Air Afrique, Home of Football: Home & Away brings together architecture, art, and more than 60 historic objects within a series of interconnected environments. A mint-green palette and circular forms draw from the visual language of the game, shaping an experience that explores football beyond the field.

Bringing together rare football memorabilia, immersive environments, and archival material, the project explores the game’s influence on culture, identity, creativity, and belonging.

The exhibition also marks the launch of The Crosby Shop, a new retail concept featuring branded merchandise and a curated selection of fashion, design, technology, and lifestyle products.

To accompany the incense, we have hand made two items from Alterior’s original product line of leather goods. The Lighter Cover and Incense Burner, made from vegetable tanned cowhide and inscribed with our collaborative A-AF Workshop branding.

Pomace or citrus peel contains pectin, but it has to be extracted because it's mixed with other compounds. The material is heated in water, and a processing aid (usually a natural mineral acid, sometimes enzymes) is added to boost extraction. After the pectin dissolves, the leftover solids are removed by filtration-often through multiple filtration steps to fully clarify the pectin solution.

The clarified pectin solution is first concentrated by removing water. Then the pectin is turned into a solid through precipitation-typically by adding salts to force it to solidify. The solid pectin is separated out, washed to remove impurities, and then dried.

The dried pectin is milled into a powder, then tested and blended to standardize its gelling, viscosity, or stabilizing performance. Once consistent, it's packaged and shipped to us to use in our HI-CREATINE bites

FOULPLAY’s natural electrolytes for @salomon_sg x @lart x @easypaceonly L’ART community run.

116km. 5,400m of elevation gain. Two nights through the jungles of southern Thailand. A 32-hour cutoff. @kanishkkaran tells us about his first UTMB 100m series.

Created exclusively for Paris Fashion Week, this limited collaboration brings together everyday performance and functional exploration, conceived as tools for exploration across movement, environment, and mindset.

Performance nutrition should work for your lifestyle, not complicate it. That’s exactly where FOULPLAY stands apart.

FOULPLAY reimagines creatine supplementation with Hi-Creatine Bites, delivering 1,800mg of creatine per bite in a convenient, great-tasting format. No powders, no shakers, and no chalky aftertaste, just consistent daily performance support made easy.

Creatine is one of the most researched supplements in fitness, known to support strength, muscle recovery, and overall performance. FOULPLAY makes it effortless to stay consistent, whether you’re training hard, staying active, or simply focused on long-term performance.

Alongside nutrition, FOULPLAY also offers thoughtfully designed performance accessories to support your routine, because performance is more than just what you take, it’s how you show up every day.

FOULPLAY isn’t about shortcuts. It’s about doing performance right.