The purest of them all.

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High-dose creatine in a single bite

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Pick your unfair advantage.

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Purest-Creatine

ultra-pure creatine monohydrate powder
recovery
cognition
Strength
BEST SELLER

Hi-Creatine

high-strength creatine monohydrate bites.
recovery
cognition
Strength

Shop the complete creatine collection.

Taste, meet purity. The complete creatine collection includes one box of both Purest-Creatine and Hi-Creatine:

Performance nutrition without the dogma.

“Creatine is one of the modern wonders. Its amazing how much you stand to benefit with just one ingredient.”

DR. DEAN HOchief science advisor
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Nasal Breathing Tape

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$ 14.90

Performance Socks

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$ 12.90

Performance Microfibre Towel

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$ 19.90

Complete Creatine Bundle

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$ 77.90

Unfair Advantage Kit (Limited Edition)

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$ 82.90
116km. 5,400m of elevation gain. Two nights through the jungles of southern Thailand. A 32-hour cutoff. @kanishkkaran tells us about his first UTMB 100m series.
Subscription - now live on our Shopify.
Solutions meant to encourage adherence and support existing routines, not replace each other.

Both Hi-Creatine and Purest-Creatine are third-party lab tested, clinically dosed, and made with the highest quality creatine monohydrate available. The difference is how they fit into your day.

Hi-Creatine Bites if you’ve never been consistent with creatine and want something you’ll actually look forward to taking. Purest-Creatine Powder if you already have a routine and just want the cleanest possible source.

Same standard. Two formats. Pick the one you’ll stick with.
Long overdue reflections on our collaboration with @hikingpatrol during Paris Fashion Week back in January.

We first connected with the team in 2025, before FOULPLAY had even launched. What drew us to each other was a shared belief: that movement isn’t optional, it’s how we stay human. And that the tools built around it should honour that.

That common ground turned into an idea - a custom flavour profile inspired by Oslo, where Hiking Patrol calls home. Hi-Creatine in Mixed Berries. A one-time run, available only in that moment, and never again.

As a challenger in a crowded category, we never wanted to be another brand without a point of view. Projects like this are the reason we started. To the Hiking Patrol team - thank you for trusting us with something this personal. We’ll be holding onto this one for a long time.
GIVEAWAY ANNOUNCEMENT

What do creatine and donuts have in common? Not much, until now. That question was the genesis of our experimentation with @koriosg, ultimately leading to the creation of what is probably the world’s first creatine-infused donuts. Our PUREST powder, folded into Korio’s signature sea salt glaze, prepared in carefully controlled conditions to inhibit the degradation of creatine. Made fresh, meant to be eaten the same day.

We made this as a proof of concept under CAFE FOULPLAY: our platform for finding novel ways to present functional nutrition. To celebrate, we’re giving 3 winners the full experience: 4 creatine donuts each, plus a 3-month supply of PUREST creatine to take home. If you’re curious about how our creation tastes like… here’s your best chance. 

To enter, reshare this post on your feed and tag 3 friends you’d want to share this with in the comments. Winners announced 28 April. Winners must be based in Singapore to collect the donuts in person.
In our dissolving test, we compared PUREST with a bestselling generic creatine brand. Our powder mixes more comprehensively with any liquid of your choice due to a cleaner purity profile. Swipe left for the results.
We wouldn’t dare call it PUREST unless we can prove it. 

99.99% pure creatine monohydrate. Sachetized for your convenience.
Your GI issues might be caused by different impurities found with generic creatine, instead of creatine itself. PUREST prevents that with our ultra-pure creatine monohydrate powder. Swipe to learn how.
A different kind of performance.

Hi-Creatine bites in Uji Matcha flavour.

Coming soon (?)
Pure strength. Pure performance. Pure creatine.

Unflavored and sachetized for easy consumption, anywhere and anytime.

Out now.
Purest Creatine is unlike any other creatine monohydrate powder you’ve tried before. Swipe to learn more about the patented creatine we use, and how it changes everything you know about the ingredient - so far.
Purest. 

Ultra pure creatine monohydrate. Out now.
Purer. 

Nothing added. Nothing left behind.
Pure.

Creatine without compromise.
Test us.

17/3/26
99.99%.
In November, we introduced a simple idea: the trade-off between taste and efficacy is a false compromise. Hi-Creatine Bites proved that you can have both.

Since day one, FOULPLAY has been built on two simple ideas that most brands treat as afterthoughts. Taste, because you’re more likely to stick with something you actually enjoy taking. And credibility, because what’s inside should speak for itself without needing to hide behind a label.

We took both very seriously. The first gave you Hi-Creatine Bites. 

The second is coming in March.
The Chinese zodiac is a 12-year cycle where each year gets its own unique animal: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Your birth year signifies your animal, and each one carries unique personality traits.

Each year is also paired with one of five elements (Wood, Fire, Earth, Metal, and Water), creating a full 60-year grand cycle. A Wood Snake year carries a very different energy from a Fire Snake year, even though the animal is the same. This year is the Year of the Fire Horse, associated with passion, movement, and fierce independence.

Lunar New Year marks the start of a new cycle. It follows the moon’s calendar, which is why the new year date shifts each year. It’s celebrated across East and Southeast Asia with family gatherings, feasts, and fireworks.

And then there’s the best part: red packets (红包 / hóngbāo). Married adults and elders slip crisp, new bills into bright red envelopes and hand them out to younger family members as a blessing for luck and prosperity. The color red itself is believed to ward off evil spirits. Kids strategize about who to visit first, and adults quietly debate the right amount to give - it’s an art form and a love language all at once.

We’re excited to present our collaboration with @_oo0o0ooo_ for our rendition of red packets for the year of the fire horse, which comes free with every order placed on our website. We wish everyone a prosperous new year ahead, and if you don’t celebrate, a little extra luck never goes to waste.

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