VisionDossier
Foulplay
Shop
Account
Cart (0)

The purest of them all.

LEARN MORE

High-dose creatine in a single bite

LEARN MORE

Pick your unfair advantage.

NEW

Purest-Creatine

ultra-pure creatine monohydrate powder
recovery
cognition
Strength
Shop now
BEST SELLER

Hi-Creatine

high-strength creatine monohydrate bites.
recovery
cognition
Strength
Shop now
Shop now

Shop the complete creatine collection.

Taste, meet purity. The complete creatine collection includes one box of both Purest-Creatine and Hi-Creatine:

Performance nutrition without the dogma.

The foulplay vision
Verified by foulplay
Our science team

“Creatine is one of the modern wonders. Its amazing how much you stand to benefit with just one ingredient.”

DR. DEAN HOchief science advisor
/ Quick shop /

Nasal Breathing Tape

Write a review
-1+
$ 14.90

Performance Socks

★★★★★★★★★★
5.0
-1+
$ 12.90

Performance Microfibre Towel

Write a review
-1+
$ 19.90

Complete Creatine Bundle

★★★★★★★★★★
5.0
-1+
$ 77.90

Unfair Advantage Kit (Limited Edition)

★★★★★★★★★★
5.0
-1+
$ 82.90
The creatine + coffee protocol with our friends from @sucukundbratwurst @sucuxcoffee and @on for the Berlin Marathon. Thank you for having us!
Creatine is one of the most well-researched sport supplement in existence, yet its presence in regulatory environments remain contested. Why does one creatine label say 3g and another 5g? Countries differ in how they assess evidence, handle uncertainty and decide who sets the dose. France and Norway use 3g as their standard daily supplement limit. Norway’s safety assessment illustrates the reasoning: it supported 3g for adults but considered evidence for higher doses insufficient for the general population. A cautious limit reflects the evidence authorities consider adequate for wider use. Canada’s licensing guidance includes 3–5g daily without loading. Brazil raised its supplement ceiling to 5g for adults aged 19+ in 2025, citing safety evidence and the difficulty of maintaining exactly 3g throughout production and shelf life. The range accommodates both scientific evidence and manufacturing realities. Finally, there is no fixed creatine-specific ceiling in the supplement frameworks reviewed for US, UK, Singapore or Germany. Companies remain responsible for product safety and labelling. Dosage guidance and conditions for making health claims can still apply. The absence of a fixed ceiling puts more responsibility on the company choosing the serving amount. We use 5g of creatine monohydrate per daily serving because it’s an established dose for building and maintaining muscle creatine stores. We’ve chosen the upper end of the commonly used 3–5g daily range and put it into a format designed to make consistent use easy - through PUREST and HI-CREATINE.
HI-CREATINE Taste Notes: Hakuto Peach Some peach sweets use artificial flavouring. We chose all-natural flavouring for ours. But the ingredient choice is only part of the story, the flavour still has to be right. Our aim was to capture the softer side of peach: mellow sweetness and a delicate fragrance. Something that reminds you of the fruit, rather than just the sweet. Our flavour is inspired by Shimizu Hakuto, a white peach cultivar from Okayama, Japan, prized for its delicate sweetness, fragrance and tender flesh. That gave us a more specific starting point than simply “peach”. We wanted to bring its gentle, fragrant character into each bite: a flavour you can appreciate beyond the first impression of sweetness. We leave our gummies without an outer layer of sugar. It’s a small detail, but an intentional one: we wanted the peach flavour to come through without an extra coating of sweetness taking the lead. There’s still sweetness in the bite. It’s there to complement the flavour, not cover it up. Good flavour doesn’t need sugar coating.
Most people think shelf stability means a gummy still looks and tastes normal. With creatine, that is only half the test. Creatine is highly stable in solid form, but once dissolved, heat and acidity can speed up its conversion into creatinine. Hi-creatine is formulated to limit this by tightly controlling available water, acidity and heat exposure during production. Every batch then goes through accelerated stability testing, where we monitor both the gummy itself and its creatine content over time to confirm that it continues to meet our label claim. It is not enough for the gummy to hold up - the dose has to hold up too.
One of the thorniest issues with creatine supplementation is adherence. Not taking it once, but finding a format that fits your life well enough to keep taking. For many people, powder does exactly that, which is why we offer the powdered format. For others, the scoop, shaker, water, taste and cleanup create enough friction for the habit to become inconsistent. Hi-Creatine Bites give these people another route: more than 5g of creatine in three bites, with nothing to mix. For us, it wasn’t about making gummies universally superior, but more about making consistency easier for people who don’t get on with powder. Same objective. Different routines. Choose your unfair advantage.
Our performance complement (nasal tapes) as seen on @hikingpatrol AW26 lookbook, launching September.
PUREST-CREATINE is noticeably finer than regular creatine. Think of creatine monohydrate, but with the texture of powdered sugar. And what makes this possible is not any ordinary process. Powders are often graded by mesh size. Think of mesh as a sieve: the number refers to how many openings there are across one inch. The higher the number, the smaller the openings and the finer the powder must be to pass through. PUREST-CREATINE is over 200 mesh, but mesh size only tells part of the story. It shows whether a powder can pass through a particular sieve, not how particle sizes are distributed across the whole batch. That’s why we also control our D90 particle size below 120 μm. Put simply, 90% of the measured particle distribution is 120 microns or smaller. Fewer coarse particles means less grit and a noticeably finer texture.
When does better become unfair, and who gets to decide? That is the question behind CONTROLLED SUBSTANCE, a new FOULPLAY exploration of the objects and technologies that blurred the line between innovation and unfair advantage. First substance: Nike MaxSight. A performance lens mythologised as so effective that it was banned from professional sport. Or was it?
To transcend and to rebuild. FOULPLAY on display at homeoffootballnyc @crosbystudios @harrynuriev @airafrique_
FOULPLAY in New York. For the first time, @homeoffootballnyc opens one of the world’s most significant private football collections to the public. FOULPLAY joins “Home and Away,” curated by @airafrique_ and brought to life by @harrynuriev and @crosbystudios. Ninety minutes spent policing the fouls. Ours is the one that stays legal: clinically dosed, entirely above board, and nothing to declare. The advantage you’re allowed to bring home. June 22 to July 19 High Line Nine 507 West 27th Street New York
The whole industry agreed on one thing: don’t put creatine in a gummy. Drop it into any liquid and it slowly converts to creatinine, an inert byproduct that does nothing for your training. That single fact is why gummies were written off as a carrier for creatine for years. Too much moisture in the matrix, too little active left by the time you chew it. Most gummy brands never check whether their creatine survives the journey to your mouth. We do. HI-TECH is our method for building creatine into a gummy that holds up, and we test every batch over time because we would rather know than guess. Getting creatine to behave inside a gummy is one of the hardest problems in this category. We think it is worth solving properly.
Hi-Creatine in Hakuto Peach - made with natural flavours our tiny friends can’t help but to think it’s real.
Hi-Creatine & Purest-Creatine Roundup: From Singapore to the world 🌏
6 months. FOULPLAY was designed to be anti-dogmatic. The supplement industry is fraught with false claims, adulterated products. We launched Hi-Creatine to prove that we could engineer a creatine gummy meant for real performance, without compromising on standards. 6 months after, the journey continues. And we’ll hold ourselves to the same mission - to make performance nutrition something you’d look forward to. More to come.
The story behind the first flavour of Hi-Creatine: Shimizu Hakuto Peach. What intrigues us the most amount this special fruit is how it came about. It exists because a researcher in 1899 looked at a fruit nobody enjoyed eating and decided it could be something worth savouring. It captured something we care about: not settling for “good enough” when better is possible. As a brand from Singapore, we’re surrounded and inspired by flavours the supplement industry has never explored. Yuzu, calamansi, lychee, ume, pandan. And this observation will continue to inform what comes next for Hi-Creatine.
116km. 5,400m of elevation gain. Two nights through the jungles of southern Thailand. A 32-hour cutoff. @kanishkkaran tells us about his first UTMB 100m series.

Find more ways to play

@usefoulplay
/ Currently playing /Playlist coming soon...Go to playlist